10+
years in audiology
2
independent clinics founded: Chepstow, then Clevedon
8,000+
patients supported across both clinics
1 of 80
hearing care professionals worldwide, Demant Stars Academy 2019
In my own words
Independent care, built on experience
I've spent well over a decade in audiology, and I've seen the industry from every angle: as a clinical director inside a large multinational hearing care provider, and as a clinical lecturer training the next generation at South Devon University and College. In 2019 I was selected for the Demant Stars Academy, one of just 80 hearing care professionals chosen from around the world.
That range of experience is exactly why I founded The Hearing Clinic Group. I'd seen what independent, unhurried care could look like, and I wanted to build clinics around it: no manufacturer ties, just straight answers from people who take the time to give them properly.
We opened The Chepstow Hearing Clinic first, in 2022, then The Clevedon Hearing Clinic in 2023. Between them we've now cared for more than 8,000 patients across Chepstow, Monmouthshire, the Forest of Dean, and the Bristol and Clevedon area, each one getting the same thing: proper time, full attention, and advice built entirely around what's right for them. Next on the horizon: new clinics in the Forest of Dean and the Cotswolds.
Part of The Hearing Clinic Group
One family of independent clinics
Asa founded The Hearing Clinic Group to bring independent hearing care to two regions. The Chepstow Hearing Clinic came first, in 2022, followed by The Clevedon Hearing Clinic in 2023.
Both clinics share the same founder and the same clinical standards, which means unhurried appointments, honest advice and all major hearing aid brands. Together the clinics have supported over 8,000 patients across South Wales and the South West.
Opened 2022 · South Wales
The Chepstow Hearing Clinic
School Hill Centre, Chepstow, NP16 5PH. Serving Chepstow, Caldicot, Lydney, Monmouth, Newport and the Forest of Dean.
Visit usOpened 2023 · South West England
The Clevedon Hearing Clinic
Our second clinic, serving Clevedon, Bristol and North Somerset with the same independent hearing care.
Clevedon Hearing Clinic websiteOn the horizon
Forest of Dean & the Cotswolds
New Hearing Clinic Group clinics are planned for the Forest of Dean and the Cotswolds, bringing the same independent care closer to more people.
What the Group means for you
- Shared clinical protocols across both clinics
- Buying power of two clinics, independence of one
- Care that follows you if you move between areas
- Content written or reviewed by our Clinical Director
Qualifications & credentials
Registered, qualified, recognised
HAD, Hearing Aid Dispenser
The UK professional qualification to assess hearing and prescribe and fit hearing aids.
HCPC Registered (HAD03388)
Registered with the Health and Care Professions Council, the UK statutory regulator for hearing aid dispensers, under registration number HAD03388.
BSHAA Member (MSHAA)
Member of the British Society of Hearing Aid Audiologists, the professional body for independent audiology.
BSA clinical protocol compliant
Practising in line with current British Society of Audiology recommended procedures.
Demant Stars Academy 2019
Selected in 2019 as one of 80 hearing care professionals worldwide for the Stars Academy programme run by Demant.
Check the HCPC register
The Health and Care Professions Council (HCPC) keeps a public register of every hearing aid dispenser allowed to practise in the UK. Anyone can check a registration. Asa Richards is listed under registration number HAD03388.
Search HAD03388 on the HCPC registerWhat the Demant Stars Academy is
Demant is a Danish hearing healthcare group, founded in 1904. Its companies include the hearing aid manufacturer Oticon.
The Stars Academy is a programme run by Demant for hearing care professionals. In 2019, Asa was one of 80 professionals worldwide selected to take part.
Background
Where the standards come from
Earlier career
Clinical director, multinational hearing care provider
Director-level role overseeing clinical standards and service delivery across multiple sites. A clear view of how hearing care works at scale, and what gets lost when commercial pressure takes over.
Education
Clinical Lecturer, South Devon University and College
Delivering audiology training to healthcare professionals. Teaching forces precision: you have to explain the reasoning behind everything you do, and that discipline carries into clinic.
2022
Founded The Chepstow Hearing Clinic
The first Hearing Clinic Group clinic, at the School Hill Centre, Chepstow. Independent, family-run and built around unhurried appointments.
2023
Opened The Clevedon Hearing Clinic
Bringing the same independent model to the Bristol and Clevedon area. Together the two clinics have now supported over 8,000 patients.
Next
Forest of Dean and the Cotswolds
New clinics are on the horizon, extending independent hearing care to the Forest of Dean and the Cotswolds.
Clinical author
What I write about
Every piece of clinical content on the Chepstow Hearing Clinic blog is written or reviewed by me personally. I cover ear wax removal, hearing loss, hearing aids and hearing health, all grounded in what our clinics actually see week to week.
If you want reliable, practical information about your hearing, written by an HCPC-registered Hearing Aid Dispenser (HAD03388) who runs the clinics, the blog is worth your time.
Read the Hearing Health BlogFrequently asked questions
About Asa Richards
Who is Asa Richards?
Asa Richards is an HCPC-registered Hearing Aid Dispenser (HAD03388) and the founder and Clinical Director of The Chepstow Hearing Clinic and The Clevedon Hearing Clinic, trading together as The Hearing Clinic Group. He is HAD qualified, HCPC registered and a member of BSHAA, and was selected for the Demant Stars Academy in 2019 as one of 80 hearing care professionals worldwide.
How long has Asa Richards worked in hearing care?
Over a decade, including roles as a clinical director at a multinational hearing care provider and as a clinical lecturer at South Devon University and College.
Where does Asa Richards work?
Asa leads The Hearing Clinic Group from The Chepstow Hearing Clinic, School Hill Centre, Chepstow, NP16 5PH, overseeing clinical standards across the Chepstow and Clevedon clinics. Asa oversees clinical standards across both clinics.
Is Asa Richards HCPC registered?
Yes. Asa is an HCPC-registered Hearing Aid Dispenser (HAD03388) practising in line with current BSA clinical guidelines.
What clinics has Asa Richards founded?
The Hearing Clinic Group: The Chepstow Hearing Clinic in South Wales, opened in 2022, followed by The Clevedon Hearing Clinic in the South West of England in 2023. Together they have supported over 8,000 patients.
Does Asa Richards write the clinic’s hearing health content?
Yes. All clinical content on the Chepstow Hearing Clinic blog is written or reviewed by Asa, based on what the clinics see each week.
Ready to look after your hearing?
Book a free hearing test or consultation with our clinicians at the Chepstow clinic, or call the team.

